When B2B companies buy software to use, they don't want to spend hours clicking and pointing and dragging and dropping, they just want to use what they bought. This is where Rubie comes in. Rubie uses Al to automatically configure your software based on customer needs and application architecture. Using AI agents, Rubie understands the ins and outs of how an application works, and the intent of the softwares customers, allowing for easy configuration of any complex application in real time.

The founder, Jimmy, approached Kind Heart for a 3 month long engagement where we tackled brand, landing page, pitch deck, and product design work. We custom built animations in Framer for the landing page and also helped create a foundational design system for developers to build future UI off of.