Playground ↗ is a Series A startup building modern, vertical SaaS for childcare centers—a $3B industry long overdue for better software. Their platform brings a clean, consumer-grade experience to the world of early childhood education.

Founders Daniel and Sasha partnered with Kind Heart to level up their marketing design as they scaled go-to-market. We reimagined their visual design system and created a suite of branded marketing assets—from social templates to pitch decks. We also introduced a playful, artful illustration style using Midjourney, helping Playground stand out in a traditionally dry category.

Company Stage

Series A

Industry

Childcare, Vertical SaaS

Time to first designs

1 day

Length of partnership

3 months

Services provided

Brand Design
Brand Design
Brand Design
Brand Design
Marketing Design
Marketing Design
Marketing Design
Marketing Design
Generative AI
Generative AI
Generative AI
Generative AI

Kind words for Kind Heart

Kind Heart just gets it. Smart, fast, and deeply collaborative—they turned vague ideas into designs that felt inevitable. Best agency experience we’ve ever had.

Sasha Reiss

Co-founder

Like what you’re seeing?

Discover what Kind Heart can do for you. Let’s talk about what you’re building and how Kind Heart might be able to help.